You could sense the judgement from the crowd. We saw somebody walk by wearing a fake box-logo. If you're honest about your intentions going into the store, you'll get more respect than pretending to be a hardcore fan. Get to know the people who are in line! Sure some people may not be open to conversation, but that's how you get to know a community first-hand. I grabbed croissants and iced coffee from a little café on the same block. Unless you were like me, and willing to get to the store an hour early, you're going to need some food for the wait. Mind you, there will still be a four hour wait if you arrive late. skateboard, bike), then you can always show up on a Friday two hours early to get in line. If you're not looking to cop an object (i.e. Lines can start Wednesday evening, even Tuesday evening if a really hyped piece is coming to the market. Supreme drops are like going to church for diehard fans.

'They're trying to get as much Supreme as they can when they come out here.'īased on my experience, here's a brief how-to guide on attending your first Supreme drop without making a total fool of yourself. 'Lots of moms and dads are buying for their little kids, lots of kids are hyped off Supreme because they watch YouTubers wear Supreme,' he says, referencing content creators like Blazendary, whose videos rack up millions of views. Some customers, though, are even willing to buy merchandise off sellers who just left the stores with new goods. Related | Supreme Brings Skate Culture to the Hamptons 'They're going to buy it from you for a certain price, and sell it for a better price. 'Sellers are usually buying to sell,' SPARKS says. While in line I also met a YouTuber named D SPARKS, who gave me some insight on Supreme's reselling industry. I had my eye on two small box-logo hoodies - a pink and red - and managed to buy both. With pieces selling for massive markups in retailers like CopVsDrop and Unique Hype Collection, some Supreme buyers have made significant enough profits to create retirement plans.Ĭurious about the hype, I had to see firsthand how this self-circulating economy worked with the help of my friend jason chu, a rapper and streetwear connoisseur, my first drop at the Fairfax location in Los Angeles was extremely successful. Naturally with such demand and limited release, secondary markets emerge. Related | Supreme's New Collection with Comme Des Garçon Dropping new merchandise every Thursday, true fans will brave any weather to try and buy one of their exclusive pieces. Trying to get a box-logo Supreme hoodie off-the-rack is like trying to buy an Hermès Birkin: extremely difficult.įounded by James Jebbia in 1994, the skate brand with humble beginnings has gradually evolved into one of streetwear's most coveted names with enough social caché to score a Louis Vuitton collaboration last year.

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